Communication

Improve Your Communication, Improve Your Advocacy

When new legislation is introduced at the state capitol, organizations start a process to understand the impact of the bill and decide how they will deal with it. Each organization’s…

3 Tips for Switching From Paper to Electronic Registration

Are you an event organizer that is still doing things the old fashioned way? Paper registration, while it may be familiar, is slow, tedious, and outdated. The truth is, many…

3 Important Questions about Membership Management

Last month, Marketing General Incorporated released its 2011 Membership Marketing Benchmarking Report, a survey of associations with regards to membership management. The study surveyed over six hundred associations, both large…

How Much is Too Much? Tips for Creating Effective Email Updates

Recently I attended the Southern Municipal Conference, a meeting of lobbyists from local municipal associations across the southeast. At the conference, Capitol Impact’s CEO Andy Paul gave a presentation on Best…

Utilizing the Communication Loop

How has communication changed with the advent of the internet? While communication certainly seems easier than it used to be, it is not necessarily more effective. The internet can cause…

Five Things to Consider About Grassroots Lobbying Software

Imagine you are a state legislator. It is Monday morning and you arrive at your office, sit behind your desk, and open your email account. There are 5,000 unread messages….