Blog Posts

Use Inbound Marketing to Improve Your Grassroots Advocacy

Have you ever heard the term “inbound marketing”? Inbound marketing is a marketing strategy based on making your product or business easy to find on the internet and using your…

Does Your Legislative Tracking System Handle Amendments Correctly?

Recently, we talked to a prospective client about the process that legislation must go through to be signed into law. Each state handles changes to bills differently throughout the amendment…

Geo-Coding vs. ZIP Codes: What's the Difference?

One critical feature that a Grassroots System should have is the ability to assign people to their legislative districts based on their home address. Supporters vote where they live, and…

Download Our New Grassroots Advocacy Whitepaper

Every year thousands of bills are passed at the State and Federal level. When your university, association, state agency, or organization is threatened by legislation that could impact you are…

Use Your Supporter's Relationships to Improve Your Advocacy Efforts

An organization that participates in grassroots advocacy efforts often has a large base of supporters that they utilize to influence the agenda at the capitol. Typically, the advocates answer calls-to-action…

Use Your Online Registration System to Find New Association Members

The plight of an association’s membership manager is finding and signing up potential members. You spend your time combing through industry files, looking for prospects, and trying to attract new…

Get Your Voice Back at the Capitol FAST After New Legislative Districts and Elections Come Into Effect

As we mentioned in a post last week, this year marks a big change in the legislative districts in many states across the US. The 2010 census changed the population…

Is Your Advocacy System Ready For the New Legislative Districts?

The basis for an advocacy system is being able to determine which legislative districts your advocates reside in and/or work in. This is typically done by using your advocates home…

A Capitol Impact Interview: Legislative Tracking and Grassroots Advocacy Technology

We sat down with Andy Paul, the CEO of Captiol Impact, to discuss Legislative Tracking and Grassroots Advocacy technology. Watch the video to learn how this type of technology can…

Use Your Event System to Deal With Complex Registration Rules

As event managers, we all have to face the reality that the people who make up the rules for an event are not always on top of how events work….

Use All the Tools in Your Advocacy Toolbox

Advocacy managers need to have an arsenal of tools and tactics at their disposal. A grassroots email campaign can be an effective way to get your legislator’s attention on certain…

Grassroots Advocacy Is Not a One Shot Effort

Technology has made life easier for lobbyists that run grassroots campaigns. With advocacy tools, its easy to gather large lists of advocate’s email addresses that you can mobilize and call…