Advocacy

3 Keys to Running a Successful Grassroots Campaign

Many lobbyists tend to believe that successful grassroots movements rely on two key factors, large numbers and loud voices. In theory, a large, well organized group of supporters are able…

Why Associations Can't Ignore Social Media: Part 2 – Utilizing Twitter

Social media can be a bit confusing for people that are not familiar with it. With Facebook’s “Likes” and Twitter’s “Tweets”, the terminology alone may make one feel unsure of…

Why Associations Can't Ignore Social Media: Part 1 – Utilizing Facebook

Social media can be a bit confusing for people that are not familiar with it. With Facebook’s “Likes” and Twitter’s “Tweets”, the terminology alone may make one feel unsure of…

Legislative Tracking: Does One Size Fit All?

Capitol Impact has been providing Legislative Tracking software to lobbyists for over a decade, and in our time interacting with them we have come to learn that lobbyists are not…

3 Important Questions about Membership Management

Last month, Marketing General Incorporated released its 2011 Membership Marketing Benchmarking Report, a survey of associations with regards to membership management. The study surveyed over six hundred associations, both large…

Five Things to Consider About Grassroots Lobbying Software

Imagine you are a state legislator. It is Monday morning and you arrive at your office, sit behind your desk, and open your email account. There are 5,000 unread messages….