Use Inbound Marketing to Improve Your Grassroots Advocacy

Posted by & filed under Advocacy, Blog Posts, Lobbying.

Have you ever heard the term “inbound marketing”? Inbound marketing is a marketing strategy based on making your product or business easy to find on the internet and using your website to draw people in by producing content that they value, and converting them from causal visitors to customers. Now, you may ask yourself, “What… Read more »

3 Ways to Make Managing Multiple Events Easier

Posted by & filed under Blog Posts, Events.

While event managers would like to be able to focus on one event at a time, realistically, this is not the case. If your organization holds conferences, meetings, and offers professional development throughout the year, on any given day you are responsible for managing several events at once. Registrations and payments are flowing in from… Read more »

3 Important Questions about Membership Management

Posted by & filed under Advocacy, Associations, Blog Posts, Communication, Membership.

Last month, Marketing General Incorporated released its 2011 Membership Marketing Benchmarking Report, a survey of associations with regards to membership management. The study surveyed over six hundred associations, both large and small, to understand how to engage members with services, and the key issues that can slow membership growth. The study provides data on some… Read more »